The Pantone Color Match Card retails for just over £15 and works together with a dedicated mobile app available for iOS and Android through both free and paid Pantone Connect accounts. You can also find the colour in the various programs included in Adobe Creative Cloud. The colour can then be recorded in a palette for use in future projects. The smartphone can then precisely identify this colour and the app gives you the matching colour in all current Pantone systems (PMS, FHI, CMJN, Skintone Guide). The colour is then measured with your mobile phone and the app using double lighting (flash and ambient light). To match objects, coloured materials or surfaces to a Pantone shade, you simply place this card over the real-life colour that you want to capture. Printed with different Pantone colours and with an opening in the centre, this card is used as a benchmark. ![]() The Pantone Color Match Cardis about the size of a credit card. Credit: Pantone So, how does it work exactly? The company even claims that, under the right conditions, the Pantone Color Match Card provides a far more accurate colour match than the conventional method for extracting colours from an image. ![]() But now it’s easy to capture a colour digitally: with the Pantone Connect app and the Pantone Color Match Card, you can find the best Pantone colour matches with physical colour surfaces, objects and materials. Problems with light levels and image quality meant that results weren’t always great. Until now, to recreate an inspiring colour from the real world, you had to photograph the colour, then analyse and reconstitute it digitally. Indeed, while it’s easy to match a colour on a computer screen, it’s much more complicated to recreate the perfect shade of something real. Today, Pantone has innovated once again by launching an app together with a physical colour matching card that lets creatives sample colours directly from real life. Credit: Pantone The new tool for identifying real-life colours It’s an announcement with far-reaching influence in society, from fashion to marketing, to social media and even politics. What’s more, every year since 2000, the Pantone Color Institute has named a “Pantone Colour of the Year” at the beginning of December. For getting on 60 years now, the brand’s system has been an essential tool, not just for the design industry, but for paint, textile and plastic manufacturers too. Pantone literally wrote the book on colour matching. Every colour, in every tone and hue, was given a number. The Pantone system soon became the simplest way to classify, communicate and match colours with its catalogue’s easy-to-use fan format. It was invented in 1963 to make it easier to match complex colours in the printing industry. ![]() Credit: PantoneĪll creatives are familiar with Pantone, the most well-known and widely used colour matching system in the world. This nifty tool is ideal for graphic designers and colour obsessives alike. Love the shade of a flower in your garden or a handbag from your favourite brand? Well, you’re in luck: thanks to the Pantone Connect app and the Pantone Color Match Card, you can now find out their Pantone colour numbers in a matter of seconds.
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